Client
- Client
- The Challenge
- Strategy
- Design
- Delivery
- Testimonial
Client
Spaceful is a leader in workplace strategy, interior design, and construction, trusted by ambitious brands to transform bold visions into high-performing, purpose-driven environments.
The Challenge
Designing its own headquarters required Spaceful to balance internal performance with external brand impact, creating a space that both supported its people and embodied its methodology.
The space needed to:
- Elevate employee experience: Create an environment that enhances connection, creativity, and wellbeing, reflecting Spaceful’s mission and values.
- Showcase Spaceful’s model: Act as a living showcase of Spaceful’s data-driven process and reinforce its position as an industry leader.
- Maximising brand impact: Impress clients, strengthen visibility, and attract top talent.
- Select strategically: Secure a premium, sustainable CBD location cabable of supporting a fully customised, technology-enabled fit-out.
Strategy
Using ethnographic research, spatial analysis and usage projections, Spaceful identified opportunities to enhance collaboration, productivity and wellbeing throughout its Sydney office.
Key insights that guided the property choice and design:
- Focus: Designated zones for support deep work and private calls.
- Wellbeing: Breakout and wellness areas to promote balance.
- Design needs: A creative studio for collaboration and sample storage.
- Stakeholder experience: A layout supporting employees, clients, and partners alike.
York & Co. at 32 York Street was chosen for its heritage character, premium CBD location, A-Grade sustainability (Green Star and NABERS ratings), and rooftop terrace, offering the ideal setting for a future-ready workplace in Sydney.
Design
The new studio is a physical expression of the Spaceful brand, where innovation, sensory design, and craftsmanship come together to redefine what a workplace can be. Warm neutrals, bronze accents, and tactile finishes create a refined palette.
Conceived as a multisensory experience, the space engages every sense to enhance focus, comfort and connection. A signature Spaceful scent diffused through the air system evokes familiarity and calm, while natural light, greenery, soft textures, and curated soundscapes enhance comfort.
Key design features include:
- Arrival and identity: A bronze Spaceful monogram embedded in polished concrete anchors the entry, complemented by a custom lounge and glass-brick client bar, shaped to mirror the Spaceful monogram, beneath a bronze ceiling feature.
- Immersive technology: A curved 4200mm x 2000mm AV screen transforms the reception area into a dynamic digital canvas, serving as both art and a presentation tool.
- Materiality and form: Curved plaster walls, glass fluting, timber detailing and an exposed ceiling, finished with ENVIROSPRAY 300 acoustic insulation, creates a timeless aesthetic that balances industrial character with comfort.
- Layout and flow: Flexible open-plan zones transition seamlessly between focus, collaboration, and social connection, supported by full-height acoustic partitions and biophilic elements.
- Lighting and atmosphere: Circadian LED systems align with natural daylight rhythms, while acoustic panels, textured curtains, and layered lighting enhance sound control and ambiance.
- Brand expression: Subtle curved forms, tonal finishes, and bronze detailing brand echo Spaceful’s design philosophy of refined simplicity.
- Innovative technology: Smart systems monitor occupancy, noise, CO₂, temperature, and light, while AI-powered tools support hybrid work.
Delivery
Spaceful delivered its own headquarters with same the precision and collaboration used for clients. Early engagement between strategy, design and engineering teams ensured alignment and constructability while close technical coordination ensured design conformity.
Together with the building management team, Spaceful conducted an Ecologically Sustainable Development (ESD) peer review to align the fit-out with the building’s 5 Green Star rating and 5 NABERS energy rating.
Sustainability measures included:
- ENVIROSPRAY 300 acoustic spray made from 80% recycled cellulose fibres and ultra-low VOC emissions.
- Acoustic panels made from recycled milk bottles.
- Cork panelling for sound insulation.
As a MATES in Construction partner, Spaceful prioritised safety and wellbeing throughout, reflecting its commitment to responsible delivery.
Testimonial
“Our people are our greatest asset, and for our growing team, we’ve created a future-oriented space that pushes the boundaries of the traditional workplace. The Spaceful Sydney studio is a uniquely tailored environment designed to suit the way our team works. By leveraging our knowledge and experience within the industry, we've developed a space that embodies our company values and our commitment to adopting innovative solutions and designs to create an environment where people can perform their best work."
— Ben Myhill CEO at Spaceful
